Middlechild Productions has announced the appointment of Matt Ralph to head up a newly-created Digital department.
Ralph was previously assistant digital commissioning editor for BBC Factual where he commissioned original digital content for channels, seasons and campaigns including ‘Plastics Watch’ launched by Sir David Attenborough. He won Best Short Documentary at this year’s Broadcast Digital Awards for his cutdown of BBC One’s Ambulance for the BBC Three audience (Ambulance: Difficult Labour).
Between 2015 and 2018 Ralph was part of the multiple award-winning senior team at the broadcaster that took BBC Three into the digital space from it’s linear channel offering. He helped develop the BBC Three social media and mobile-first offering – Best of BBC Three homepage, BBC.co.uk homepage, iplayer, YouTube, Facebook, Twitter, Instagram.
He has previously worked with Hearst Magazines (US and UK), All4, Virgin Media, Nissan Nismo and Emap Publishing in delivering short form digital content.
“I’m really excited to be joining MiddleChild. The digital landscape excites me as a precinct that breaks many rules, and at the same time reinforces others,” ralph commented. “Each year the importance of digital grows, and each new generation has greater expectations for content – I only have to look at my own children to see that – and as makers we need to respect the audience need. It’s a tough and fast-moving environment, and I love the promise it offers and the ability to reach individuals.”
David Sumnall, managing director at Middlechild, added: “We’re so excited about bringing someone of Matt’s calibre and experience to the company and help us expand into the digital arena. It’s the fastest growing area of the industry and it would be remiss of us not to move into that space, and in Matt we have the perfect person to make it happen. The new team is looking to win digital-first content commissions for digital broadcasters, as well as being able to offer a number of agency-based digital services to market.”