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LiveU expands its presence in France in preparation for Paris 2024

The company said it is seeing growing demand for its live video solutions in the country, specifically in the sports market as customers move to full and hybrid cloud production workflows

LiveU is growing its team in France as it sees growing demand for its live video solutions in the country, specifically in the sports market as customers move to full and hybrid cloud production workflows.

The company has appointed Mathis Klein as technical account manager to provide technical assistance with POCs and on-site support with customer projects. Philippe Gaudion has joined the team as regional sales manager for France, Belgium and Luxembourg.

Both will work closely with the French team of eight leading the global product development of LiveU’s new cloud-based production service, LiveU Studio and regional rollout.

Speaking about the company’s plans in France, Zion Eilam, regional VP of sales, EMEA, LiveU, said, “Our strategy is to get closer to our customers in key markets, as we have in the UK, Spain and Australia. The proximity makes a difference as it allows us to respond even faster with tailored solutions and on-site technical support in the local language.

“France, together with Belgium and Luxembourg, are important markets for us and it was imperative for us to strengthen our French-speaking entity. We’re seeing growing opportunities as our EcoSystem evolves to meet the growing demand of producing sports and other content in the cloud. France is one of the leading sporting nations and we also have the Rugby World Cup and Paris Summer Games coming up,” added Eilam.