Liberty Global has agreed a major multi-territorial original programming partnership with All3Media.
The deal secures four major original drama series over the next two years, made available on-demand for customers of Liberty Global companies across Europe, Latin America and the Carribean.
The exclusive content will be made available to clients including Virgin Media customers in the UK & Ireland, Unity customers in Germany and Ziggo customers in the Netherlands.
Jane Turton, chief executive of All3Media (pictured), said, “This is a great opportunity with Liberty Global and Virgin Media to develop new dramas that are designed to appeal to a global audience, to be watched on multiple platforms and to become long running returning series.
For us, this initiative fits squarely with our core strategy – to grow our scripted output, creating world-class dramas that return series after series. To be able to do that with Liberty Global and Virgin Media as partners is exciting.”
David Bouchier, chief digital entertainment officer at Virgin Media, added, “Earlier in the year I said that this would be a big year for TV at Virgin Media and I wasn’t kidding.
“Through leveraging Liberty Global’s financial muscle and its investment in world-leading production talent, we’re not only innovating but we’ve taken the exciting leap into commissioning all-important original premium drama, which we know our customers will love. “