Keith Underwood has been appointed chief operating officer at Channel 4.
He had already been operating in the role during the recruitment process, but has now been appointed permanently.
As COO, Underwood will act as a key strategic advisor to Channel 4's CEO Alex Mahon, and will lead the finance, technology, content management, workspace and business assurance teams.
Underwood was previously Channel 4’s director of strategy and technology. Prior to joining Channel 4 he was vice president of strategy and digital media for Discovery Networks International, and previously worked in strategy roles at BskyB and as a consultant at PwC.