Amazon has reportedly held talks with Formula One about a deal to stream Grands Prix.
According to the Financial Times, the talks are part of Formula One’s push to reach a younger audience who are more likely to stream live sport rather than watch through the more traditional methods of a pay-to-view TV channel and channels which host free-to-air highlights.
Formula One chief executive, Chase Carey, who is set to step down at the end of December, told the paper the sport has held “substantive discussions [with] Amazon and all the global digital platforms.”
“They’re [an] incredibly important potential partner and an opportunity for us to expand and grow our business.”
Amazon has not commented on the report, but Formula One would be another arm to its sports content, which already includes football, rugby and tennis.