Imagine Communications has appointed Tom Gittins as senior director of sales for UK, Ireland and South Africa (UKISA).
Gittins has more than 20 years of industry experience at senior level and previously served as Pebble Beach Systems CEO.
His role will involve expanding the playout and networking business across these markets, as well as supporting broadcasters as they migrate to IP, Cloud and virtualisation.
Gittins said: “I am delighted to join Imagine Communications, one of the broadcast industry’s IP transformation market leaders, at such an exciting time in the journey towards IP-connected solutions.
“The fundamental challenge facing broadcasters and content providers in the UKISA market is that viewers want content on demand, delivered over IP. Having an IP-based back end for production and transmission makes it simpler and much more cost-effective to meet this demand.
“Broadcasters moving towards the all-IP environment have to determine their own path at their own pace through the transition. These projects require very high-quality, long-term planning and support, and I look forward to being part of the team that helps broadcasters define their transition plans, delivering productivity, scalability and flexibility in their operations with minimal risk and high operational performance,” he added.