TVBEurope and IABM have announced that they are to join forces for the upcoming TVBEurope Strategy Week, which takes place in London from 29 June to 3 July. The agreement will see IABM become the strategic partner for the week of events, with the IABM executive industry C-level event in London, on 1 July, becoming part of the official schedule.
The partnership also sees IABM’s John Ive take on the role of conference chairman for the inaugural TVBEurope 2020 conference on 30 June, at London’s prestigious BAFTA premises. As part of the agreement, all IABM members will be entitled to a fixed discount to the TVBEurope 2020 conference.
“We enjoy a great working relationship with IABM across a number of areas and events, and securing this agreement is not only a natural extension of our work together, but also a key component in ensuring the event’s success,” explained TVBEurope executive editor, James McKeown.
“A lot of work has been invested by both parties into the 2020 conference agenda, which has now been formalised, and we are already working behind the scenes on a number of initiatives that will extend our relationship into the future.”
Peter White, IABM CEO, added, “The past year has been revolutionary in terms of change and these changes are having a significant impact on businesses within our industry. As the voice of the industry, we continue to map these changes and keep our members consistently informed in every way we can.
“We are delighted to join forces with TVBEurope to create a series of events centred around the TVBEurope 2020 conference. IABM will provide unique key data from its business intelligence knowledge bank to facilitate enlightened discussion and debate.”
The conference agenda for TVBEurope 2020 has been carefully pieced together in conjunction with IABM’s director of technology and strategic insight, John Ive, who is also confirmed as the conference chairman. The primary conference agenda is now available online.