UKTV’s entertainment channel Dave has secured the exclusive UK rights for David Haye’s latest fight.
Taking place on 21 May, the fight will see Haye take on Arnold ‘The Cobra’ Gjergjaj.
The deal is part of UKTV’s ongoing ambitions to move into the live sports market after broadcasting Haye’s comeback fight in January, as well as securing the rights to the BDO World Trophy Darts 2016.
Haye said, “I’m thrilled that my latest fight will once again be free-to-air on Dave. I was overwhelmed with the peak audience of 3.2 million who tuned in to my fight against Mark de Mori. Boxing is booming in the UK right now and these figures prove it.
“I always said I wanted to bring boxing back to the masses and in partnership with UKTV we really did do that in January.”
The three-hour special will include highlights from the night’s undercard at the O2, as well as Briggs versus Dimitrenkoand the debut of Sheikh Fahad Bin Khalid Al Thani.
Steve North, Dave general manager, added, “After the smash-hit first match we are delighted to welcome David back to the channel, and we are confident we can continue to build on the brilliant sporting coverage we delivered in January.
“The second Haye Day promises even more entertainment and even more boxing as we are able to offer more air time for fans to see boxing for free.”