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× appoints global SVP of innovation

Michael Cioni previously served at Panavision has appointed Michael Cioni as global SVP of innovation.

Cioni joins from Panavision, where he spearheaded numerous breakthrough products and workflows, including the Millennium DXL 8K large-format camera system.

At, Cioni will lead a new LA-based division focused on the continued investment into Cloud-enabled workflows for film and TV, specifically automated camera-to-cutting room technology.

“ is not only looking to strengthen today’s use of the Cloud, we’re also driving increased creative control by reducing the time it takes for media to reach editors in offsite cutting rooms,” said Cioni.

“The professional filmmaking process is going through the largest functional change since the shift from analog to digital,” added CEO Emery Wells. “While Cloud-based technologies are already transforming every industry, we understand moving more of the filmmaking process to the Cloud presents several unique challenges: security, file sizes, and scaleSince day one, we have built to solve the issues that we lived working in post production.

“We started seeding new workflows around dailies, collaborative review, and real-time integration with NLEs for parallel work and approvals. Now, with Michael, we’re building for the new frontier of Cloud-enabled professional workflows. will leverage machine learning and a combination of software and hardware in a way that will truly revolutionise collaboration.”