Barbara Lange, former executive director at SMPTE, is joining forces with Lisa Collins to launch a virtual event looking at sustainability in the media technology industry.
The Media Tech Sustainability Summit, which will take place from 20th-21st June, is described as the first dedicated event designed around the sustainability issues within the broadcast, media and entertainment industry.
The organisers said it will cover a variety of aspects of sustainability in media, including what the broadcast, media and entertainment industry is doing today, and what more can be done, as well as discussing best practices and suggesting ideas on how to tackle the key issues holding the industry back from creating a sustainable future.
Speaking about the event, Barbara Lange said, “Every person and every industry needs to take action now to mitigate the impacts of climate change; it is not someone else’s problem – it is all of ours, and there are plenty of areas where the media tech sector can step up to do its part. Not only is it an imperative to meet the global sustainability challenges but being sustainable also makes real business sense as organizations understand going green can create market opportunities. We think it is time for the media tech sector to understand the topic as we start on our sustainability journey.”
Lisa Collins added, “Some great work is taking place within our industry to move the needle on environmental issues but what is not evident are the two other key spheres of sustainability that relate to people and company purpose. With sustainability agendas now under question in key RFPs I believe it is important to share best practice and education around the subject to ensure that our industry thrives.”
More details about the event are available here.
