Real-time engagement company Monterosa has announced the appointment of Richard Scudamore to the company’s board.
The ex Premier League CEO is joining the company as it looks to scale up its media and sport offering worldwide.
The company’s Monterosa / Interaction Cloud platform connects organisations to their audiences directly, gaining more unique users, and offering those users enhanced experiences.
Monterosa already counts the likes of ITV, ViacomCBS, Liverpool FC and IMG Arena among its customers.
Tom McDonnell, Monterosa CEO said: “We are privileged and delighted to have Richard join us at a pivotal time for both sport, broadcasters and our own business. Real-time Engagement has helped make a year of pandemic restrictions a little more bearable and has opened the eyes of many to what is possible in future – both at home and in the real world. We share an ambition to help sport and entertainment properties evolve their proposition to fans with technology, and to sustain their commercial future in doing so.”
Richard Scudamore added: “Monterosa is leading the way through their deep appreciation of real-time engagement with fans and audiences, delivering an enhanced version of favourite sporting and entertainment experiences. It is a privilege to be asked to add my experience to a great team.”