Former Channel 4 CEO David Abraham has announced the launch of his new company, Wonderhood Studios.
The company will be structured as two adjacent studios, one focused on producing “ambitious programming across multiple genres for broadcasters and platforms” and another serving as a creative agency for major brands.
A third division will focus on media data and developing future digital networks.
Work will begin on Wonderhood’s first projects from June, with the company also aiming to develop a portfolio of digital network brands, working independently or with partners.
Abraham said: “We began our new creative company with a blank sheet of paper in order to align our thinking with the opportunities created by unprecedented levels of change.
“In a world of increasingly connected consumers, channels and platforms require content that is more highly differentiated while brand owners are seeking editorial skills to engage with audiences.
“Combining deep storytelling abilities with new forms of creativity will allow us to address both of these challenges.”