Global content creator, producer and distributor Endemol Shine Group, has announced a new Commercial Partnerships Team, bringing together the Shine 360° and Endemol international commercial teams. Endemol Shine Group has a portfolio of international hits including American Idol, Big Brother, and Peaky Blinders (pictured).
The newly formed Commercial Partnerships Team is designed to connect and support Endemol Shine Group’s local commercial teams around the world, sharing ideas, innovation and best practices.
Areas of focus will include international brand partnerships, licensing and merchandising, brand management and digital products. The new team will be managed by Branco Scherer who is promoted to managing director, Commercial Partnerships. He will be joined by Lorraine Burgess who takes up the role of director of commercial and digital development.
“Bringing together the people behind the success of Shine 360° and the Endemol Commercial Board creates a world-class team of commercial talent with an exceptionally broad range of experience and expertise,” said Scherer. “The key objective is to connect and support all our local commercial talent around the world, whilst exploring opportunities in new areas of business with exciting worldwide potential.”
Director of brand development Frances Adams also joins the new team, focusing on brand management for global properties generating licensing and merchandising business, including established shows such as Masterchef, The Biggest Loser and Mr Bean.
Also joining the Commercial Partnerships Team are director of brand relations Ingrid Akkerman and director of brand partnerships Mark Rosenegk. Akkerman and Rosenegk will work with Endemol Shine Group’s branded content teams around the world including the sales and brand partnership teams at the company’s digital channel network Endemol Beyond.
Tom Jeans joins the team as director of commercial and business affairs. Working alongside Rosenegk, Jeans will be responsible for initiating and rolling out international licensing deals whilst also supporting Endemol Shine Group’s teams around the world with local deals in each market.
Karen Maldoy, senior manager, digital products and Joe Pietroni, director of app development, will oversee the development of in-house digital products including apps and games that can be adapted for entertainment brands in markets around the world.