Global sports provider, Eleven Sports, has secured live and exclusive rights to all matches from LaLiga Santander in the UK and Ireland.
The partnership will begin from the start of the 2018/19 season and will run for three years.
Eleven Sports said it will announce details in the coming weeks about the ways in which it will package and distribute matches.
The last two LaLiga El Clasico’s (league matches between Barcelona and Real Madrid) were watched by a combined audience of more than one million fans in the UK. Eleven says it will work closely with LaLiga to help grow the league’s appeal and reach across the country.
“We are proud to build on our existing relationship with LaLiga, this time in the UK, one of the most passionate football countries in the world where Spanish football has significant appeal.” said Marc Watson, executive chairman and group CEO, Eleven Sports. “
This is an incredibly exciting time for our young and dynamic company and we will announce soon how we will introduce innovative ways for dedicated fans to watch and engage in the live action. The way people, especially young people, watch live sport is changing and we always try to reflect that in the ways we make our product available.”
Eleven Sports also holds LaLiga rights in Belgium and Poland.
