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EFL seeks assist on broadcast agreements

Calls for strategic advice to “maximise value and exposure” for EFL clubs

The English Football League (EFL) has announced it is seeking independent advisors ahead of new international broadcast agreements.

The EFL’s five-year deal with sport marketing agency Pitch International sees all league and cup matches broadcast in 177 territories with a $160 million revenue.

The league is seeking strategic advice to “maximise value and exposure” for EFL clubs after the deal expires in 2022, aiming to have plans in place by summer 2021.

These independent advisors would provide research, analysis and evaluation to support a strategic approach and possible tender process, taking into account new technology and opportunities to develop commercial deals for clubs.

EFL CCO Ben Wright said: “With the change in the media landscape, alongside the launch of the league’s OTT platform, we now need to work with the relevant advisors to inform the EFL and its clubs on the best approach moving forwards.”