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EBU: TV and radio most trusted media in Europe

New study looked at public perception of how coronavirus is being reported

A new report from the European Broadcasting Union has found that TV and radio continue to be the most trusted media throughout Europe.

The report included the public’s perception of how coronavirus is being reported. It found almost half of Europeans (47 per cent) have been using social networks for news about the pandemic, but only 14 per cent said they rank it as a trusted source.

The Trust in Media report found public service media news channels are particularly trusted by viewers. It found 86 per cent of PSM news viewers in Germany said they found coronavirus coverage by the likes of ARD and ZDF to be trustworthy. Meanwhile, 90 per cent of Czech Television news viewers considered the crisis coverage of their public broadcaster as trustworthy.

Dr David Fernandez Quijada, head of the EBU’s Media Intelligence Service, said: “The results show that many people know who to trust – and not to trust – for crucial information, particularly in a time of crisis. As public service media, we will not let up in our work to provide valuable and independent news and services to citizens across Europe. This is more important than ever.”

The Trust In Media report is available via the EBU’s website.