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Discovery sublicenses Olympic Games rights to Denmark’s DR, TV 2

Danish broadcasters will be able to show action from Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024.

Discovery will sublicense the free-to-air audio-visual rights and digital rights for Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024 to Danish broadcasters DR and TV2.

The broadcaster will retain digital rights for all Olympic Games through to Paris 2024 in Denmark. It previously announced it would sublicense free-to-air rights to Olympic Winter Games PyeongChang 2018 and Olympic Games Tokyo 2020 to DR.

”We are constantly reviewing our operations and structure to optimise efficiency and unlock new ways to bring consumers the content that they love, and the changes we are making are consistent with that strategy and our goal to have one of the leading stringent offerings for Nordic consumers and a successful business across the Nordics,” said Nicklas Norrby, GM of Discovery Nordic.

“Sport is an important part of Discovery’s DNA and remains a priority for us. Our Olympic Games partnership with DR and TV 2 is a big win for the Danes as we can guarantee the access to free-to-air coverage that can inspire the nation, alongside Eurosport super-serving fans with every minute of the Games and unrivalled sports expertise across digital screens on Dplay.”