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Deutsche Telekom ‘wins Euro 2024 rights’

Expected to sign a deal with UEFA this week

Deutsche Telekom has reportedly won the rights in Germany to the 2024 UEFA European Championships.

According to local newspaper Frankfurter Allgemeine Zeitung (FAZ), the telco will officially sign a contract, for an undisclosed fee, with UEFA in the next week. The deal reportedly covers broadcast rights for 51 games in Germany, which Deutsche Telekom will air via Magenta TV.

German broadcast laws dictate that matches involving the German national team, the opening match, the semi-finals and the final must be broadcast unencrypted and free-to-air.

According to Der Spiegel, Deutsche Telekom is considering sub-licensing those matches to one of Germany’s public broadcasters.