NBCUniversal is aiming to give viewers following this year’s Olympic Games the opportunity to follow four different sports at once as part of multiview experience.
With up to 40 live events happening simultaneously, Peacock Discovery Multiview will offer what it says is an industry-first, enhanced four-view experience, with real-time on-screen descriptions from NBCU’s Olympic experts.
In addition, a traditional Multiview experience featuring up to four matches on one screen will be available for sports such as football, athletics and wrestling.
Both Multiview options will allow users to move around the screens, switch the audio and click through to watch full screen and dive deeper into the action, said NBCU. Peacock will offer up to four Multiview options concurrently.
NBCU said Peacock will be the first standalone streaming app to offer a Multiview experience across Smart TVs, streaming devices, web browsers and tablets, with testing of the feature due to take place during select events this spring.
The streaming service is also introducing Peacock Live Actions, an interactive tool that lets fans choose their own viewing journey during live and primetime coverage, and follow the events they are most interested in watching.
“The Paris Olympics will mark another major milestone for Peacock’s leadership in live streaming with an unprecedented viewing experience that demonstrates our commitment to our customers, clients and partners,” said Kelly Campbell, president, Peacock and direct-to-consumer, NBCUniversal. “Following the Games, these new features will extend to other live events, joining the growing list of interactive elements and ad innovations that continue to set Peacock apart.”
