Cardiff council has submitted a letter stating its intent to formally bid to become one of Channel 4's new hubs once it relocates outside of London.
According to a report by BBC Wales, Cardiff council leader Huw Thomas said the city "would be delighted to present its credentials" to Channel 4 chief executive Alex Mahon.
The letter continues: "I have no hesitation in taking this opportunity to confirm to you our intention to bid to secure one of the new creative hubs.
"This is based on Cardiff's widely acknowledged strengths as a nationally-significant centre of broadcasting and cultural excellence."
Channel 4 announced last week it plans to reduce its London footprint and move to a multi-site operating model.
It is expected to begin inviting cities to bid to be one of the new creative hubs from next month, with final decisions being confirmed by September.