BBC Worldwide has signed a VoD deal with the direct-to-home provider (DTH), Tata Sky. The first deal of its type in India comprises of SVoD and TVoD services and gives subscribers access to the best of the BBC’s drama and comedy via BBC On-Demand, a branded property on Tata Sky’s platform. Viewers can now also access it online via their TVs, PCs, tablets and mobiles.
Programmes that will be available on the service include detective series Luther, starring Idris Elba (pictured); thriller The Honourable Woman starring Maggie Gyllenhaal; and Burton and Taylor, based on the legendary acting duo, Richard Burton and Elizabeth Taylor starring Dominic West and Helena Bonham Carter. Classic series Yes, Prime Minister, contemporary comedy Citizen Khan and drama Being Erica, will also be available.
“In a study commissioned by BBC Worldwide earlier this year, we found that quality of content, British humour, and a love of original British dramas were the top reasons why people, including Indians, enjoy British television programmes,” said Myleeta Aga, senior vice president and general manager of BBC Worldwide in India. “We are very excited to be working with Tata Sky to bring these award-winning and high quality programmes, many never before seen in India, to Tata Sky’s subscribers, where they can access them anytime, anywhere.”
Paolo Agostinelli, chief content officer at Tata Sky, added: “We are very pleased to be partnering with BBC Worldwide to launch BBC On-Demand. Viewing habits and customer needs in the industry are evolving as fast as ever. We are committed to remain the best choice in the country when it comes to premium entertainment, which means we must be able to offer top branded content and the best viewing experience, including increasingly popular time-shifted and device-shifted binge viewing content. We are confident that this is only the start of a very fruitful relationship with BBC”.
BBC Worldwide is the main commercial arm and a wholly owned subsidiary of the BBC. Its aim is to build the BBC’s brands, audiences, commercial returns and reputation across the world by investing in, commercialising and showcasing content from the BBC.