AWS has launched five new Elemental Media Services as it looks to aid companies to deliver "the complete workflow".
The integrated suite of services are designed to make it easy for video providers of all kinds to create reliable, flexible, and scalable video offerings in the cloud. The five services, said AWS, let customers build end-to-end workflows for both live and on-demand video with the professional features, image quality, and reliability needed to deliver premium video experiences to viewers across a multitude of devices .
The new family of Elemental Media Services are:
- AWS Elemental MediaConvert: Format and compress VoD content for delivery to virtually any playback device, with high-quality video transcoding and broadcast-level features
- AWS Elemental MediaLive: Encode broadcast-grade live video for TVs or connected devices. Quickly stand up broadcast channels or live events and deliver them reliably to your viewers
- AWS Elemental MediaPackage: Prepare and protect live video streams for delivery to internet devices with rich playback experience features such as start-over TV
- AWS Elemental MediaStore: Deliver video from high-performance storage optimised for media
- AWS Elemental MediaTailor: Insert targeted advertising into your video without sacrificing quality to increase viewer engagement and boost revenues
“For the better part of six decades, professional-grade video workflows were limited to a few major industry players who could afford to build and maintain customised infrastructure that would be updated only once or twice each decade,” explained Alex Dunlap, general manager at AWS Elemental.
“These companies spent a great deal of time, money and focus operating infrastructure with resources that could have been better spent creating great content and viewer experiences. We built AWS Elemental Media Services to let customers focus on delivering top-quality video reliably to any device, everywhere, without the undifferentiated heavy lifting of managing infrastructure.
"This not only helps traditional video providers innovate faster, but it also opens up new opportunities for start-ups, government agencies, schools, and multinational enterprises that, before today, had limited access to premium-quality video technology.”