The Associated Press is to broaden the range and volume of content offered on AP Video Hub, its platform for video content.
The new Content Partner Offer allows third-party suppliers to sell their content on the platform, gaining instant access to AP Video Hub’s network of customers, which spans more than 50 countries and is increasing by 75 per cent year to year, AP claims.
The first partner, Newsflare, debuts on the platform today. The online video news community and marketplace for user-generated video will provide breaking news, weather and quirky video clips.
Content partners will gain access to AP’s global customer network, and their content will also be featured and promoted by a team of curators, Twitter feeds and ongoing marketing communication. Content will be displayed alongside AP’s on the platform, as well as on their own showcase pages.
“We are really excited to be the first Content Partner on AP Video Hub. It means we can share our members’ unique and varied content with AP’s impressive list of clients, giving us global reach and opening up new markets,” said Bevan Thomas, commercial director for Newsflare. “We offer customers access to an exciting new type of video that is not currently easily accessible. We’re seeing a huge increase in demand for our verified and rights-cleared user-generated content and, as the appetites of video news audiences continue to evolve, we’ll no doubt see more broadcasters and publishers wanting to source this video.”