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Amagi raises over $100 million in funding to ‘propel growth as next-gen media technology platform’

Company says it intends to use the investment to develop "futuristic technology solutions: that can helps media companies

Amagi has raised over $100 million in funding from global growth equity firm General Atlantic.

The investment brings the company’s valuation to $1.4 billion. Amagi’s broadcast clients include A+E Networks UK, Warner Bros Discovery, Fremantle, NBCUniversal, and Vice Media

The company’s CEO and co-founder Baskar Subramanian send the latest round of funding will help it develop “futuristic technology solutions that can help media companies deliver premium personalised content and engaging advertising experiences to their consumers”.

“Amagi has demonstrated a consistent ability to anticipate key trends, acting as an early mover in the rise of free ad-supported streaming TV. The company has also championed the use of cloud technology to optimise results for their broadcast and streaming partners globally,” said Shantanu Rastogi, managing director and head of India at General Atlantic.

“We look forward to partnering with the Amagi leadership team to further fast track their growth as they continue to shape the future of cloud-based broadcast.”

Amagi received $100 million in investment from Accel, Avataar Ventures, Norwest Venture Partners, and existing investor Premji Invest in September 2021. At the time the company said it would use that money to support media companies in both the traditional broadcast and OTT and streaming space.