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Unleashing the future of broadcasting

By harnessing the potential of AI and cloud computing, the broadcasting industry is on the brink of a ground-breaking revolution that will redefine the way viewers consume and interact with content, writes Matt Stagg

In the ever-evolving landscape of broadcasting, the fusion of Artificial Intelligence (AI) with cloud computing will revolutionise the entire industry, catering to both live and on-demand content. This powerful combination presents unprecedented opportunities to enhance viewer experience, drive sustainability, and improve operational efficiency. We explore how AI-powered cloud solutions will transform the way we consume live events and on-demand content, ushering in a new standard for broadcasting.

Enhancing Viewer Experience

AI combined with cloud computing opens a world of possibilities for enhancing viewer experience in live broadcasting. Real-time data analysis will enable broadcasters to provide real-time insights, expert analysis, and interactive elements during live events. This enriched content, delivered seamlessly through cloud-based platforms, will add a new layer of excitement and interactivity to sports, news, and live entertainment broadcasts.

During live sports events, AI algorithms will process data from various sensors and cameras, offering instant statistics, player performance metrics, and even virtual replays. Additionally, AI-powered virtual reality experiences will transport viewers to the heart of the action, providing an immersive and personalised perspective of the event.

Edge cloud compute can provide enhancements in stadium with local content curation that can enable customers to provide user cameras into the facility, bring far more localisation to the content, and enable producers to integrate fan-driven content into the production flow. 

For live news and entertainment broadcasts, AI-driven content curation will deliver relevant and breaking news updates, tailored to each viewer’s interests and location. Viewers will receive real-time notifications and access on-screen graphics with additional information, enhancing their engagement and understanding of current events. At the same time, AI will be able to bring information back to the rights holders to understand how to better deliver targeted content for the consumer to decrease churn and frustration. 

In the realm of on-demand content, AI and cloud integration will offer an immersive and personalised viewer experience. AI-powered content recommendation engines will analyse user behaviour and preferences, curating customised content libraries for each viewer. This personalised approach will ensure that viewers discover relevant content, increasing engagement and viewer satisfaction.

The cloud’s scalability and storage capabilities will enable seamless access to vast libraries of on-demand content, providing viewers with instant access to their favourite shows, movies, and documentaries across multiple devices. AI-powered analytics will also enable content creators to gain valuable insights into viewer preferences, allowing them to refine content offerings and improve overall user satisfaction.


The adoption of AI and cloud computing in broadcasting will drive sustainability initiatives. AI-powered resource optimisation through cloud platforms will reduce energy consumption during live event coverage, minimising the environmental impact.

By leveraging the cloud’s computing power, AI algorithms will optimise production workflows, streamlining processes and reducing energy usage. Cloud-based video transcoding and processing will enable more efficient content delivery, minimising bandwidth requirements and reducing carbon emissions associated with data transfer.

Furthermore, remote collaboration facilitated by AI-powered cloud solutions will reduce the need for extensive travel, benefiting both the environment and production budgets. Broadcasting teams will work efficiently from anywhere, reducing transportation-related emissions and costs associated with on-site production.

Transitioning to paperless workflows will further reinforce the industry’s commitment to sustainability by reducing paper waste associated with physical content distribution. Cloud-based document management and collaboration tools will streamline content creation and distribution, promoting eco-friendly practices within the broadcasting industry.

Cost Reduction and Efficiency

AI combined with cloud computing will lead to significant cost savings and operational efficiency in both live and on-demand content broadcasting. By migrating to cloud-based platforms, broadcasters will avoid heavy investments in on-site infrastructure. The scalability and flexibility of AI-driven cloud solutions will optimise resource allocation, resulting in streamlined operations and cost reductions.

Automated processes, such as content curation, graphics generation, and metadata management, will enhance operational efficiency during live broadcasts and on-demand content delivery. This will reduce the dependency on manual labour, saving valuable time and resources.

AI algorithms will also improve content monetisation by identifying opportunities for targeted advertisements and sponsorships. This data-driven approach will ensure that advertisers reach their intended audience more effectively, increasing revenue streams for broadcasters.


AI combined with cloud computing holds the potential to revolutionise both live and on-demand content delivery, transforming the broadcasting industry. From enhancing viewer experience and driving sustainability to improving operational efficiency and reducing costs, these powerful technologies will shape the future of broadcasting for years to come.

As broadcasters embrace the capabilities of AI-powered cloud solutions, we can expect a new era of engaging, personalised, and eco-friendly content consumption. The future of broadcasting is bright, with technology paving the way for a seamless and immersive viewer experience in both live and on-demand content. By harnessing the potential of AI and cloud computing, the broadcasting industry is on the brink of a ground-breaking revolution that will redefine the way viewers consume and interact with content.