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Viacom launches Paramount+ in Finland

SVoD is launching in conjunction with Telia

Viacom International Media Networks is launching its SVoD Paramount+ in Finland.

The company is joining forces with Telia on the launch, with the service available as a standalone branded destination on Telia’s platform.

Paramount+ initially launched in the Nordics in 2017 as a set-top box (STB) and TV Everywhere application available to higher-tier subscribers of pay-TV operators. This Telia partnership marks the first time that the product becomes available direct to consumers on a standalone subscription basis.

Jesper Dahl, general manager for Viacom in the Nordics, said: “Paramount+ has proven to be a great success in Nordic markets and we’re delighted to now expand the service in Finland. With Paramount+, our partners can offer their customers exclusive and unique content from Viacom’s broad content portfolio, including kids content from Nickelodeon, new movie releases and classic films from Paramount Pictures’ as well as top performing shows from Comedy Central and MTV.”