Sky Q will launch UHD content ‘in the summer’, according to the company’s director of strategy Nick Herm.
Complementing this will be the introduction of voice control for its new TV platform, which was launched in February.
A new Now TV box, armed with a digital tuner, will also be released.
Speaking at the Connected TV Summit, Herm said that Sky would look to cater for the differing groups of an ever-growing fragmented audience.
On the subject of Sky Q, Herm said, “This is a very flexible platform. There are lots of ways to connect your TV and there is no longer a one-size fits all model.”
He stated that despite the evolution to Sky Q, Sky+ remains a key product for the company, which will receive EPG and on-demand updates in the coming months.
Herm added that there is now growing competition in the connected TV space, with telcos, retailers, studios and internet companies now competing for viewers’ attention.
“Many of these businesses are focused on specific niches,” He said. “Consumers have a huge amount of choice.”