Sky and Netflix have agreed a deal that will see the full Netflix service being incorporated into the Sky subscription pack.
The partnership will see the Netflix app integrated into Sky Q for customers in the UK and Ireland "in the coming year", while Sky Q customers in Germany, Austria and Italy will see the service launch "thereafter."
Sky will also launch Netflix as a standalone app on NOW TV in the UK and Ireland.
According to Sky, existing Netflix customers will be able to "easily migrate their account to the new Sky TV bundle", or sign into the Netflix app using their existing account details.
Jeremy Darroch, group chief executive, Sky said: "The exciting new features coming to Sky Q will enable Sky customers to access even more of the best entertainment delivered over the best product platform."
Reed Hastings, Netflix CEO, added: "We are delighted to partner with Sky to bring the latest technologies and great stories under the same roof. With this innovative new partnership and Netflix's stellar line up of original content from across the world, Sky's customers will be able to seamlessly access and enjoy all the best entertainment in one place."