TV viewers can now use Alexa to navigate around inside apps and streaming services on Fire TV devices.
An update specifically for Fire TV Cube devices allows device owners to use Alexa instead of a remote control for making profile selections, moving up and down or left and right, as well as selecting items - with no remote required.
According to Amazon, the decision to enable Alexa to take place of a remote control was based on customer feedback.
“We got a deeper understanding that customers want the ability to use their voice to select, browse and navigate through their favourite apps, just like they can on the Fire TV home screen,” a spokesperson told TechCrunch.
The voice navigation is already supported across a range of apps, including Hulu, Netflix, ESPN, HBO Go, HBO Now, FOX Now, FXNow, ABC, Boomerang, Tubi TV, Red Bull TV, Cartoon Network, Hallmark Movies Now, DramaFever, The CW, and CW Seed, with more being added regularly.