Groovy Gecko has partnered with Facebook on the launch of a new “questions card” for Facebook Live.
The company deployed the technology on a live interview with American band The Lumineers at London’s Union Chapel, while Facebook viewers were able to use the questions card overlaid on the live stream to submit questions.
The questions posed by live viewers were moderated by the editorial team and presented to the interviewer via a confidence monitor and in-ear comms from the director.
The tool is set to be used again in the coming weeks for an interview with members of a prime-time TV programme, as well as for a panel discussion streamed to brand channels on Facebook.
Groovy Gecko business development director Jake Ward said: “Audiences are favouring more interactivity and opportunities to participate in their online experiences. Being able to access bands and put direct questions to their idols has been made possible with the development of this tool.
“We saw tremendous excitement among the live stream viewers when their questions were selected which is exactly at the heart of what this tool is all about, fans getting up close access and driving the conversation. This isn’t just about music and bands as the tool can be used for a wide range of brand activity.”