Ericsson has announced it has signed a global metadata distribution deal with IMDb.
The deal will see Ericsson integrate IMDb's metadata, including ratings and rankings, into its content delivery system ecosystem. Ericsson will also become the reseller and integrator of these data sources to service providers worldwide.
The partnership includes:
- An extensive universe of rich data sets including images and poster art, clips and trailers, ratings, cast and crew information, series and episodic data
- A package of applications including recommendations, universal search, deep linking, rights management and analytics to enable personalised viewing experiences, provide insight and intelligence to improve consumer loyalty, and drive targeted monetisation opportunities
- All delivered in real time through one API
Steve Nylund, head of broadcast and media services at Ericsson, said: “Finding content across multiple TV platforms and devices continues to be a major challenge for consumers and for the industry to resolve. Forty-four per cent of US consumers say in an Ericsson ConsumerLab survey that they can't find anything to watch on linear TV on a daily basis. That’s 22 per cent more than last year.
"By integrating influential, globally representative data sets like IMDb’s ratings into our ecosystem, we can drive greater accuracy in our recommendation and discovery services, which in turn will drive greater consumer satisfaction.”