Disney is to launch a new digital subscription service, DisneyLife, which will give members access to Disney and Disney Pixar movies, Disney Channels TV box sets, books, and music. The service will be available as an iOS or Android app for tablet or mobile.
DisneyLife is launching in November in the UK, priced at £9.99 per month, and the company is planning on rolling out the service to other European markets in the future.
For a monthly fee users will be able to stream thousands of Disney Channels TV episodes, hundreds of movies, albums, and books, plus a free download every month from a selection of Disney apps. Content can also be downloaded to watch offline and will be available in English, French, German, Italian and Spanish.
Robert Iger, chairman and CEO of The Walt Disney Company commented on the soon to launch service: “Families are accessing entertainment in completely new ways but their love for Disney and our unique characters and stories remains the same. DisneyLife is a great example of our strategy to utilise technology to connect with consumers in more direct and compelling ways, something that only Disney can do.”
Andy Bird, chairman, Walt Disney International, added: “We have had the privilege of going back through decades of Disney entertainment to curate our largest collection of fan favourites. DisneyLife will put those memorable scenes, songs and stories at your fingertips, and provide families with a new, convenient way to enjoy the magic of Disney at home or on the move.
“The service has been designed by our own dedicated team with a focus on bringing fans closer to Disney than ever before in a highly personalised way.”
The service allows user to create individual profiles using Disney characters, with up to six profiles permitted per membership, aiming to target a whole family of potential users. Also a nod to parents, DisneyLife will include built-in controls to enable time limits to be set on their children’s profiles for weekday and weekend use.
