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Blackbird takes Deltatre into the Cloud

Deltatre uses Blackbird for the fast turnaround of sporting highlights

Sport broadcast services provider Deltatre has extended its use of Cloud platform Blackbird for a further 12 months.

Deltatre uses Blackbird for the fast turnaround of long and short-form game highlights and clips for a wide range of sports, including rugby, cycling and athletics.

Once clipped, edited and enriched, game highlights can be distributed to social, mobile, web, OTT and on-demand platforms simply and quickly.

Deltatre runs Blackbird on the Microsoft Azure Cloud platform with users able to rapidly edit, manage and distribute content collaboratively through a browser using limited bandwidth.

Deltatre CTO Jon Hanford said: “We’re excited to commit to another year leveraging Blackbird’s technology to help enhance the content our customers provide to their audiences.

“Their flexible platform is best-of-breed in the space and a natural partner for a company like Deltatre that is obsessed with maximising fan engagement.”

Forbidden Technologies (developer of Blackbird) CEO Ian McDonough added: “Deltatre is one of our key OEM customers and we are delighted that they have extended their partnership with us.

“It demonstrates the power and agility of Blackbird when rapidly delivering high-quality content to fans across multiple online channels.”