The World Rowing Federation FISA has adopted the TV Analytics – Sports solution from Teletrax, a Civolution company, to track Video News Releases (VNRs) for the 2015 World Rowing Championships, the World Rowing Cup series of three regattas and the European Rowing Championships. The Teletrax TV network, which monitors over 2,100 channels worldwide in over 70 countries, enables the Federation to better understand how its video content is broadcast and promoted globally.
The Teletrax TV Analytics Sports solution enables the World Rowing Federation to track its highlight packages so that it can gauge reaction to significant stories during its regattas. Teletrax can decipher which VNRs are making the biggest impact across different regions, and can provide real time monitoring of the most aired rowing action. By utilising the Teletrax solution, FISA knows which pieces of content resonate with global TV channels, allowing it to create fine-tuned VNRs that attract viewers and can be used by the media in its coverage of the competitions.
Andy Nobbs (pictured), chief commercial officer at Teletrax, said: “Teletrax has a rich history of tracking pivotal moments in sports, such as the projects we did around the FIFA World Cup 2014 and the Super Bowl XLIX within the past year. Working with an international organisation with a world-class reputation such as FISA confirms that our TV Analytics Sports solution can be tailored to any sport. Seeing our solution work across so many sports demonstrates that Teletrax is bringing a whole new dimension to sports TV monitoring, and we are confident that our TV Analytics – Sports solution will become an integral asset for the broadcasting of sport across the globe in the years to come.”
“This partnership shows our commitment to ensuring that rowing continues to evolve as a major televised sport,” added FISA’s executive director Matt Smith. “Utilising Teletrax TV Analytics – Sports solution enables us to analyse clearly that the videos we produce are of particular interest to our different communities and audiences on a global to local basis. This data will guide us to produce the kind of footage that is most attractive for TV channels and their audiences, thus helping us to continue to attract new participants and spectators.”
Teletrax TV Analytics enables clients to determine when, where and how long their multimedia content is being used around the world on TV. The VNRs for the annual World Rowing Championships, the World Rowing Cup regattas and the European Rowing Championships are produced by World Rowing Productions, a joint venture between Quattro Media and FISA.
