Forbidden Technologies sponsored entertainment journalist Bonnie Laufer’s coverage of September’s Toronto International Film Festival (TIFF), which ran on entertainment web portal The Seven Sees.
Forbidden provided a turnkey cloud editing package, including access to Forscene and a Forscene server, which allowed Laufer to collaborate with editors at the headquarters of her entertainment news company, The Smart Entertainment Group, and make the finished content available to The Seven Sees.
Laufer conducted 80 celebrity interviews at TIFF and used Forscene to make the interview footage immediately available to editors at Smart Entertainment HQ thousands of miles away. A Forscene server at Smart Entertainment automatically ingested the TIFF interviews into predetermined folders in the Forscene cloud based on watch folders that were set up on the media storage system. Editors could then access the media, edit the interviews, integrate graphic elements, and then make the finished packages available for review.
Once approved, the finished segments were then published directly from the Forscene server to The Seven Sees website using the original high-resolution footage stored in the Forscene cloud.
“The speed of acquisition and creative control it offers during the editing process is incredible,” commented Jonathan Ratliff, owner and editor in chief of The Seven Sees, which gets about 500,000 visitors per month. “During TIFF we had almost instant access to the media acquired in Toronto so that it could be utilised in Los Angeles. The back end of publishing the content was just a drag and drop away, where we could create MPEG streams to publish to our streaming site. We are excited about the future of creative possibilities in the Forscene cloud.”