Shailendra Mathur, VP architecture and technology at Avid, takes TVBEurope through some of the key trends in the media and entertainment production sector during 2023.
Immersive Content
The demand for immersive entertainment is here to stay. It won’t be satisfied until we can enjoy stories in the same way as we experience the real world.
Higher resolution, immersive audio and video content will keep pushing up computational needs, storage needs and channel counts, driving the need for cost efficiency.
Media creation pipelines will change to “create once, deliver many times”.
Collaborative workflows
Pipelined workflows will change towards distributed collaboration hubs that connect people, data and processes. This will take us towards the goal of having data and decisions accessible throughout the media creation chain.
There will be more pressure to build interoperability across applications, as well as infrastructure, providing choice and flexibility to creatives and production teams.
Virtualisation
Distributed workflows will drive up the need to virtualise applications, data and compute, but will minimise data movement.
Hybrid models will be the focus of the cloud journey as peer-to-peer connected and centralised content lakes will move toward a content mesh that relies more on a shared “brain”.
Data and application virtualising technologies will be a key enabler to ensure applications can run anywhere while the data they work on can be stored anywhere.
AI and Automation
Artificial intelligence/machine learning will automate the mundane while assisting creatives.
The trend will be to connect data semantically to lend it meaning, leading to a change from pure asset management to a knowledge management future.
Semantic reasoning and Large Language models will transform the way users interact with applications for a primarily UI-driven user experience to a conversation-driven user experience.
