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Sony launches Media Lifecycle Service

Sony has launched MLS, to help content owners protect and maximise the value of their legacy content assets

Sony has launched its Media Lifecycle Service (MLS), designed to help content owners protect and maximise the value of their legacy content assets. The company’s digitisation, storage and archiving, digital content distribution and asset monetisation expertise will be consolidated into a single business.

“The saying content is king has never been so true but only if the content owner has the ability to efficiently manage and deliver their content to consumers at the right time, in the right format, on the right device. This is why Sony’s launched Media Lifecycle Service,” said Adam Fry, head of AV media solutions, Sony Professional Solutions Europe.

MLS is divided into three service areas: digitisation, which includes Sony’s optical disc archive technology, which offers the ability to preserve and restore assets and indexing and metadata; managed storage and secure cloud based archive management, which allows customers to archive, manage and access their content; and distribution and monetisation, which creates e-commerce opportunities, new revenue streams and new audience engagement.

Fry added, “We will work in partnership with customers and help them, at each stage of this content journey, to identify high value content, and move it through the digitisation to monetisation lifecycle with the goal of both satisfying existing customer demand for great content, as well as generating new revenue streams from previously unseen content. It’s a win, win situation for both the content owner and their customers alike.”

If you would like to submit your nomination for a TVBAward in the Workflow category, click here. Awards for Workflow include Achievement in Sound, Achievement in Systems Integration, and Achievement in Post Production. Nominations close on Friday, 8 August. For more information, please visit the TVBAwards website.