Fotball Media, the company that represents media rights for Norwegian football, has extended its deal to use NEP’s managed services and Cloud-based media asset management platform, Mediabank.
Under the agreement NEP Mediabank will continue to secure the ingest, upload, storage and management of all Fotball Media content, providing immediate access to all content archived since 2006. Mediabank distributes the content through automated processes to different outlets, including linear TV channels, OTT platforms, websites and different social media sites.
The Mediabank platform also gives Fotball Media the opportunity to offer media, clubs, officials, referees and sponsors access to various content from different levels of Norwegian football, based on information stored in the recorded media.
“From a commercial stand-point this tool gives us control, and can increase the value of our assets, as we are very flexible in our delivery of media content,” said Knut Kristvang, managing director of Fotball Media.
“Through the Mediabank platform we have control of our assets and how they are distributed,” Kristvang added. “We can focus on showing great football experiences and getting the most out of our media rights, while we let NEP Mediabank handle all the technical challenges on the back-end”.