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Interactive gambling channel Win Cash Live launches with BroadStream

Win Cash Live has partnered with automated playout specialist BroadStream Solutions to launch interactive gambling TV channel and website wincashlive.com.

Win Cash Live has partnered with automated playout specialist BroadStream Solutions to launch interactive gambling TV channel and website wincashlive.com.

The new channel launched in the UK in May on Sky 192, and is utilising BroadStream’s OASYS platform to play out three hours of video content each night between 10pm and 1am. Win Cash Live currently uses a two-channel solution from BroadStream, with the primary channel carrying all of its promos and interstitials and the second for its back screen content. This month also sees the launch of the channel on Scotland’s STV.

The OASYS Maker software, which is installed on a remote client at the facility, enables Win Cash Live to crash record and schedule record ingest from its web channel as well as automating the playout of a host of different file formats.

“The versatility of the BroadStream playout platform is very impressive and has surprised us a few times with capabilities we didn’t know existed,” commented Simon Sukonik, head of production at parent company, Lean Forward.

“We’re using it more extensively than we’d originally planned, including OASYS’s graphics functionality; For example, we’re using the OASYS’s basic graphics editor to playout .png files created in Photoshop, rather than using our dedicated graphics engine which would incur further expense. We also use a crawl for the credit sequence at the end of the show.”

For contingency recordings the OASYS platform has provided on-screen graphics which includes Win Cash Live’s social media addresses as well as a scrolling crawl bar which displays Win Cash Live terms and conditions for entry to play the game.

Micky Edwards, VP sales EMEA and Asia at BroadStream, added: “Supporting a cutting edge business such as Win Cash Live; that is actively engaged in creating an interactive viewer experience, has been extremely rewarding and we’re very proud to be their playout partner of choice.”

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