Chyron Corporation has announced the first European installation of its WAPSTR mobile phone application - undertaken by Chyron's Spanish partner ClearCom - at Spanish broadcaster Antena 3.
As a result, since mid-December Antena 3, has been inviting viewers of its new morning magazine show, Espejo P_blico to send questions, comments, birthday pictures and video via their mobile phones. These are then displayed in the lower third of the screen throughout the programme, using WAPSTR, in conjunction with Antena 3's Chyron CAMIO graphic asset management system and Chyron LEX graphics systems.
WAPSTR, which was launched at IBC2006, allows broadcasters to air viewer-generated breaking news video and snapshots, thereby allowing viewers to act as Citizen Journalists or Waparazzi! This enhanced interaction between viewer and broadcaster builds interest and loyalty and lays the foundation for a completely new viewer experience based on interactivity. The system ensures that content sent by viewers is quickly made available to journalists and producers for inclusion in the broadcast, via Chyron's graphics systems.
Jes_s Mart_nez Barbero, Antena 3's engineering director commented: "WAPSTR is a revolutionary product that builds relationships between broadcasters and viewers. Television has traditionally been based on a push concept - broadcasters push content to viewers - until now. Thanks to WAPSTR, viewers can play a major role in our programming, with the minimum of day to day involvement from our technical staff."
Michael Wellesley-Wesley, Chyron's president and CEO added: "Chyron is delighted to announce this key installation of WAPSTR at Antena 3. Chyron strives to develop user-friendly software-based solutions for content creation and management in the digital video realm and WAPSTR is changing the face of news and entertainment programming. Inherent in WAPSTR, is the potential to generate new, incremental revenue streams for our broadcast customers and, as such, we anticipate strong demand for this software in 2007."