Ericsson has released MediaFirst Video Processing, a software-defined video processing solution for ultra-high quality encoding and video delivery.
The technology is designed to unite a suite of video processing capabilities and video compression research, complimenting the MediaFirst TV Platform to create ‘cloud-centric’ TV experiences.
Elisabetta Romano, vice president and head of TV and media at Ericsson, said, "The media industry is undergoing its most disruptive period of transformation, and this has triggered huge changes in consumer expectations.
“By unifying the industry's two greatest pedigrees in hardware and software-centric video processing, MediaFirst Video Processing provides a no-compromise approach for our customers and enables them to transform functions and operations to deliver ultimate quality with real efficiency - whatever the deployment environment.”
MediaFirst Video Processing aims to orchestrate and manage any video processing configurations and architectures, and offer support for any compute environment to deploy Ericsson MediaFirst Video Processing across private clouds and public clouds.
Romano added, "Video Processing makes transition to the cloud a secure reality while ensuring that when ultimate performance is needed, our investment in bespoke hardware remains an option for our customers.
“This is true innovation and we are delighted to show how we are building out our MediaFirst portfolio."