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Blackbird scores with FIFA

Football's governing body will use Blackbird's cloud-native editing platform for video editing and publishing content

FIFA has signed a deal with Blackbird to use its cloud-native editing platform.

As part of the multi-year arrangement, FIFA will employ Blackbird’s cloud-native video production services.

FIFA’s distributed production team will use Blackbird for professional level, collaborative cloud native video editing and publishing of football-related content.

FIFA is preparing for the 2022 World Cup which is set to kick off in Qatar in November 2022.

It is the latest in a long list of sporting organisations to secure the services of Blackbird. Last month, Eurovision Sport signed a multi-year deal with the company to enable cloud native video production for EBU members.

CBS Sports is also using the platform, as is BT’s media operations team which uses Blackbird┬áto access and edit multiple live broadcast streams of sports for the fast production of assets for downstream distribution to over the top (OTT) and video on demand (VoD) channels.