Rohde & Schwarz, a global leader in broadcast distribution and a trusted partner in media solutions, will be demonstrating how network operators and content providers can leverage 5G Broadcast technology for new business opportunities. Addressing the media production and playout industry Rohde & Schwarz will exhibit how their state-of-the-art media solutions provide speed, security, and scalability in an increasingly complex environment.
“Over the past years we have proven that 5G Broadcast is ideal to transmit any kind of data to large audiences, complementing existing terrestrial and mobile network distribution. Various application scenarios have been validated in field tests using our equipment,” said Manfred Reitmeier, vice president broadcast and amplifier systems at Rohde & Schwarz. “Now it is time to enter the next phase, developing business cases and preparing network plannings.”
Rohde & Schwarz will demonstrate the latest technology developments and provide answers on how network operators and content distributors can increase their reach and target new customer groups. Technology and value chain partners will join the R&S experts’ team on the booth and give insights into the future of 5G Broadcast.
As a global leader in broadcast distribution, Rohde & Schwarz is committed to continuously developing its offering to address broadcasters’ needs today and into the future. R&S TH1, the latest software-defined transmitter, will be on display and showcase its agile support across a wide range of formats, including the rapidly emerging 5G Broadcast. Engineered with performance, sustainability, resilience and efficiency in mind, the R&S® TH1 provides lower energy consumption and shapes a more sustainable future.
“The media industry is confronted with significant challenges in audience behaviour and technological transformation,” highlighted Thorsten Sauer, vice president media solutions at Rohde & Schwarz. “This is why our portfolio is focused on flexible solutions providing the highest degree of operational resilience and security.”
Rohde & Schwarz will exhibit their entire product line addressing these real business and technical challenges faced by the media industry. Being part of a large, privately-owned technology provider, and having its own network and cyber security unit, the broadcast and media division has stable and secure operation of its products engrained in the DNA.
“From our Gallium StreamMaster Playout solutions which power the most complex workflows of national broadcasters to the award-winning R&S®SpycerNode2 media storage solution, leveraging HPC (High Performance Computing) technology and VSA (Virtual Storage Access) – the most demanding and leading broadcasters and studios rely on the performance and reliability of our media solutions,” Thorsten Sauer concluded.