A global leader in broadcast management system software, BroadView Software Inc, has added a number of new international broadcasters to its family of clients over the past year, including several new Asian and EMEA services, and a significant increase in channels supported in India.
Asked what he wants broadcasters to know about BroadView at IBC 2019, Michael Atkin, president and CEO says “The strength of BroadView is two-fold. First, its suite of tools for managing programming, scheduling and on-demand services is unparalleled. Second, BroadView provides an end-to-end solution for broadcasters who need functionality beyond programming.”
“BroadView has always focused on a client base beyond Canada: our functionality operates with any language and currency, and our partnerships with U-TO and BV Russia allow us to support clients of any size, worldwide,” he continues.
Beyond its international focus, BroadView maintains year-over-year investment in continual product improvement. In a world where many software companies are abandoning their legacy products, BroadView remains dedicated to the future of its product.
“We talk directly to our clients,” says Mike Zablocki, BroadView’s VP of sales. “Being privately held, we don’t have outside interests controlling us. We are totally focused on the needs of our clients and the future of our industry.”
What does client-focused product improvement look like?
- User-group participation in product design
- Technology partnership arrangements with clients who view us as more than just vendors, especially with large enterprise projects
- Scalability of product for a wide range and type of clients; supporting single to 100+ channels and up to thousands of users.
- Input from a diverse world-wide client base results in relevant innovation, for example, currency and language flexibility
- Little things become big things: listening to customers; proactively updating products, being nimble and responsive to customisation requests add up to a Total Client Experience beyond the base of great functionality.
2.C41
