The media and entertainment industry is currently navigating what Kevin Joyce, zero friction officer at TAG Video Systems, describes as a “perfect storm”.
Historically, broadcasters and streamers have operated under the assumption that they could only achieve two of three critical goals: high quality, low cost, or high productivity. Today, that luxury of choice has vanished. In an era of exponential content growth and shrinking internal resources, organisations must now achieve all three simultaneously.
Speaking to TVBEurope’s Jenny Priestley, Joyce details how TAG has been ahead of the curve in helping its customers as the industry moves away from expensive, proprietary hardware.
This shift relies entirely on interoperability. TAG has positioned itself as a central pillar of the ecosystem, particularly through its involvement as an inaugural partner in the Media eXchange Layer (MXL) initiative.
Looking toward IBC2026, TAG is set to unveil its next-generation cloud-based monitoring platform. This evolution will focus on Quality of Service at scale, using data analytics to help broadcasters proactively manage complexity, further reduce operational costs, and protect the value of their content.
For an industry under pressure, TAG’s message is clear: the tools to survive the perfect storm are not just available—they are already in the cloud.
Visit TAG Video Systems at IBC2026: Stand 1.D33
