Italian broadcaster RAI has become the first free-to-air broadcaster to watermark its content against piracy, using NAGRA’s NexGuard forensic watermarking.
RAI is applying NAGRA’s watermarks to its content on the RAI OTT web and app service.
It is also leveraging NAGRA’s Anti-Piracy Services platform to provide the crawling engine to monitor web and pirate IPTV services, searching for illegal publications of the original content. The crawled content is then inspected to detect watermarks and validate when content is illegally redistributed.
According to NAGRA, rhe solution also provides valuable data insights of illicit activity that enables actionable business decisions.
“Our watermarking-based anti-piracy solutions are essential for RAI to effectively monitor copyright infringements and secure the value of the content distributed over OTT/AVOD,” said Thierry Legrand, SVP sales EMEA at NAGRA. “Like many other customers, RAI relies on NAGRA’s strong reputation in media content security and anti-piracy expertise to not only understand the current challenges the industry is facing, but more importantly provide the necessary tools and solutions needed to keep pirates at bay.”
