In a new report looking at how some major content companies have adopted software defined, Cloud led supply chains, the DPP has found the vendor market has been slow to adapt to the needs of media companies that now want software as a service.
The DPP’s Next Gen Supply Chain report asked what asks what this approach could mean for the media industry more widely.
The report includes the thoughts of senior executives from the likes of Walt Disney Television, ViacomCBS, WarnerMedia, A+E Networks, Facebook, ATP Media, UKTV and ITV.
Among its key findings are:
- Early adopters were characterised by decisiveness and strong leadership
- A preparedness to take on the business change was more important than the technology
- The vendor market has been slow to adapt to the needs of media companies that now want software as a service, with commodity applications and storage
- Next gen supply chain companies have a strong focus on efficiency and agility, and have a detailed understanding of their costs
- It has placed them in strong position to respond quickly and affordably to new market opportunities
“One of the mysteries of next generation supply chains is that some companies say they are impossibly hard to adopt; and others have already gone ahead and done it,” said DPP MD and author of the report, Mark Harrison. “The industry has gone down two separate paths. But if the experience of coronavirus now brings it together, the implications will be profound.”