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DPP and Digital Catapult launch AI initiative

The Digital Production Partnership (DPP) has announced the launch of the AI in Media Challenge initiative, designed to “enable the next generation of media AI solutions”. The initiative has been created in partnership with Digital Catapult. 

“We’re excited to be working with our partners Digital Catapult, Microsoft, and Cognizant, on this new initiative to showcase the practical ways that AI and ML can improve media workflows,” explained Rowan de Pomerai, head of delivery and growth at the DPP. “The AI in Media Challenge will foster collaboration between content providers and solutions providers, to deliver solutions that really meet the needs of DPP members.”

The initiative is the result of DPP research that found that artificial intelligence development in the media industry is largely being done in silos with content providers lacking the specialist skills to develop AI and machine learning solutions. 

This has resulted in these solutions “being deployed for mostly generalist use cases, leaving more specialist problems still to be solved, including identification of unusual objects, understanding a wide range of accents and languages, and interpreting the high volume of data generated by these generic models.”

Open Call

The DPP has partnered with Digital Catapult on the initiative to address “real life business requirements by running an Open Call to bring together innovative solution providers with content providers that have practical problems to solve”.

Jeremy Silver, CEO of Digital Catapult, said: “We’re excited to partner with the DPP and to work with some of the biggest global media brands on this project, helping to boost the opportunities for the UK’s vibrant technology community to explore and implement advanced digital technology solutions for the creative industries in imaginative and highly practical ways.” 

The Open Call invites start-ups, scale ups and other technology companies to “respond to the challenge of showcasing and developing solutions that address the business requirements of some of the world’s leading content providers”. Companies can respond to the Open Call via the Digital Catapult website.

Successful respondents will get the opportunity to pitch their solutions to content providers, and will benefit from support and expert guidance from Digital Catapult, DPP, Microsoft, and Cognizant.