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Arqiva, MediaKind partner on cloud migration managed service

Service combines MediaKind's cloud-native encoding, multiplexing and packaging, and life cycle management with Arqiva's experience in managing end-to-end media services

Arqiva and MediaKind are joining forces to enabling cloud migration and delivery for both broadcasters and streaming service operators.

The service combines MediaKind’s cloud-native encoding, multiplexing and packaging, and life cycle management with Arqiva’s experience in managing end-to-end media services.

According to the two companies, the new proposition will enable the aggregation, processing, and delivery of television services for any platform (broadcast and OTT), in any region, at any scale.

The managed service for broadcast and OTT headend systems is underpinned by a global media network, best-in-breed content processing software and tier-1 support and operations, said the partners.

It is designed to improve flexibility, remove the complexity and significant upfront costs associated with delivering video processing functions, as well as accelerating broadcasters’ and operators’ adoption of cloud technology.

Shuja Khan, chief commercial officer, Arqiva, said: “We are thrilled to be combining our market-leading position as a global managed media service provider with MediaKind’s worldwide outlook as a powerful, innovative provider of media technology solutions. Our goal Is to remove the complexities of deploying, maintaining and operating broadcast headends. The proposition will simplify cloud migration providing a truly exceptional service that offers quality, reliability, adaptability, cost-efficiency and a sustainable approach. In a media distribution world which is becoming increasingly complex, our mission is to help simplify the operational burden for our customers as they navigate technology transitions.”

The service will align with all industry-standard linear broadcast formats, encryption technologies, and downstream mechanisms, added the partners, and will also support the latest OTT processing requirements for distributing television content on internet streaming services, with pre-integrated ad-insertion technology to monetise OTT and broadcast streams with addressable advertising.

Boris Felts, chief product officer, MediaKind, added: “We are excited to partner with Arqiva and introduce a unique media service which tackles the core cloud migration challenges that operators and broadcasters face in the market today. Never before have two media broadcast and streaming heavyweights worked so collaboratively to change the nature of managed video services. It means our customers’ premium assets are in safe hands.

“Our joint service offering will leverage our managed cloud application operational deployment model and provide a cost-effective means for media delivery, operations and cloud infrastructure, enabling all operators and broadcasters to focus on differentiating their service through high-value content, live events, VoD libraries, and innovative new channels.”