Unified Streaming is aiming to bring VoD and linear together with the launch of its new Unified Virtual Channel solution.
It repurposes and mixes pre-encoded media assets, previously prepared for VoD streaming, into a live linear stream.
According to the company, content owners can quickly create all types of channels (FAST, live events, sports, kids, pop-up, etc.), and combine live, episodic, and bingeable shows into personalised channels.
Users need a library of ready-to-stream VoD content; a live stream (to mix VoD with live); playlists; and an understanding of how an API connects with software. They then send a playlist (VoD, live or a mix of the two) to the API, which then scans, syncs and stitches together the content. Transitioning to another playlist requires just sending a new playlist, said the company.
The solution enables content curation, based on viewing histories, interests, demographics, and more, it added. Content owners can target ads, teasers, trailers, and shows that resonate with specific audiences.
“With this new API-based approach we’ve tried to make it as simple and straightforward as possible to launch new virtual channels. We’re really excited to see the innovative ways our customers will use it,” said Mark Ogle, senior engineer and Unified Virtual Channel lead developer at Unified Streaming.